Our three main campaigns are vital to creating that sense of place for the region and we have worked alongside local authorities, marketing professionals at our businesses and attractions to create a series of great campaigns that you can buy into.  

Uncover The Story 

Our flagship campaign aims to tell the ‘untold stories’ of our region and highlight the things that visitors ‘need to know’ when they come here. Covering a range of topics, attractions, hotels and restaurants, Uncover the Story gives us a strong and cohesive narrative which benefits everyone involved in the business of tourism in Leicestershire.  

Taste the Place 

We all love great food, and Taste the Place is about highlighting just how amazing our local food scene is. Food Tourism is a constantly growing market and by wrapping up our offer across the region, we’re able to present a strong vision for those people looking to explore Leicestershire through its food and drink.  

Fitcation 

People looking to get outside and have an active escape make up a growing proportion of the tourism industry, and we are packed full of great ways to get out and about in Leicestershire. Whether it’s unique experiences or leisurely e-bike holidays, we have brought all this together to capture the growing need for active travel ideas.  

Visit Britain

Visit Britain provide essential information, advice and resources for tourism businesses in England – plus useful contacts, training and guidance. 

You can find key information here