Visitor Economy in Leicester & Leicestershire

Leicester & Leicestershire is a leading visitor destination, combining world-famous heritage, major sporting attractions and unique cultural experiences.

With exceptional transport links, a rich multicultural identity and a growing tourism economy worth £2.6 billion, the region offers significant opportunities for visitor economy businesses, investors and destination operators.

Fast Facts

Three major airports within easy reach

40.17 million annual visitor days

Three world-class universities

Home of modern tourism

Central location at the heart of England

Direct rail links to London

Why Leicester & Leicestershire?

Leicester & Leicestershire offers one of the UK’s most diverse visitor economy propositions

The region is home to internationally recognised attractions including the National Space Centre, King Richard III Visitor Centre, Bosworth Battlefield Heritage Centre, Twycross Zoo and the Great Central Railway. It also has a reputation for hosting major sporting events, with Leicester City Football Club, Leicester Tigers, Leicester Riders, Leicestershire County Cricket Club and Donington Park attracting visitors from across the UK and beyond.

Leicester & Leicestershire offers a compelling destination for meetings, conferences and corporate events

The region’s unique blend of heritage, culture, food, sport and innovation creates year-round opportunities for tourism businesses looking to attract visitors, develop new experiences and grow within a thriving sector.

One of Leicester & Leicestershire’s most recognisable brands, Everards continues to invest in visitor experiences, hospitality and destination development across the region. They now operate over 150 pubs in the region.

Sector Leaders

Looking to grow your visitor economy business?

With over 50 years of combined experience, the Invest in Leicester team helps businesses identify opportunities, connect with key partners and access the support they need to succeed. Whether you’re looking to develop a visitor attraction, hospitality business, tourism experience or event venue, our team can provide tailored guidance, introductions and local expertise to help you move forward with confidence. The team also works closely with the Visit Leicester team, who offer Tourism Focused Visitor Support. Find out more here.

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