A national chain of Thai restaurants has selected Leicester as the location for its main distribution network throughout the UK.

Giggling Squid has taken occupation of a warehouse unit at Elland Road for use as a menu development facility and new product development kitchen, as well as a training and national distribution centre.

The building comprises almost 45,000 sq ft of warehouse accommodation on the Braunstone Frith Industrial Estate, three miles west of the city centre. 

Refurbishment of the new building is currently underway, with the completed hub set to be up and running by the end of March. The group also aims to recruit 20 additional employees from the Leicester community.

Vikas Agarwal, chief commercial officer, said: "The Elland Road unit is part of an exciting phase in the growth of our business. 

"From menu development, to training our teams, as well as distributing our fantastic Thai ingredients to our restaurants, it is ideally located to become the hub for our operations."

Commercial property specialist Andrew + Ashwell secured the deal for the lease of the unit. 

Mike Allwood, A+A partner, added: "Leicester is an ideal location for an expanding organisation, as it is strategically sited for easy nationwide distribution and conveniently located as a central link for the company's restaurants across the UK. 

"Giggling Squid has chosen well and we wish the group every success in this important venture that should boost their business even further."

The first Giggling Squid restaurant opened in 2002 and the brand now has almost 50 restaurants nationwide, including Leicester, employing more than 1,500 directly contracted people.

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  1. Garot
    It's pretty awesome to see how the city is evolving into a foodie destination. I bet Thai food lovers are in for a treat! The idea of Leicester with a vibrant culinary scene just got even more exciting. By the way, for those looking to craft compelling essays or articles about this exciting development, checking out https://oxessays.com/essay-writer - it could be a lifesaver. These experts can help bring your thoughts to life, making writing about Leicester's growing food hub a breeze. Don't stress about the words; leave it to the pros!
  3. LinkAiris
    The decision by Giggling Squid to establish its UK distribution hub in Leicester is a fantastic development for the local economy and the restaurant chain alike. With a dedicated facility for menu development, training, and distribution, this move not only strengthens their operational capabilities but also creates job opportunities for the community. It’s exciting to see how Leicester is becoming a strategic location for growing businesses, especially in the food sector.

    However, as Giggling Squid embarks on this expansion, it's essential to recognize the financial strategies that underpin such growth. For many businesses, financing the refurbishment and operational costs can be a significant challenge. Access to business https://www.linkedin.com/pulse/instant-cash-guide-your-go-to-i-need-2000-dollars-urgently-yakuba-8hche/, credit lines, and effective debt management becomes critical during this phase.

    While credit cards can provide a quick solution for immediate expenses, they often come with high-interest rates that can lead to substantial debts if not managed properly. Companies should aim for sustainable financing options that align with their long-term growth goals, ensuring they can expand without falling into a cycle of debt. This balance between growth and financial health will be crucial for Giggling Squid as they establish their presence in Leicester and continue to thrive across the UK.

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