Visit Leicester launches a new service to boost visitor numbers

Tourism Organisation Visit Leicester launches a new service to boost overnight stays and visitor numbers in the city and county.

Visit Leicester has confirmed a partnership with Tourism Exchange Great Britain (TXGB) and Simpleview which includes the likes of Booking.com and Expedia. The partnership will allow customers to book accommodation, events and attractions online.

Visitors will be able to use the Visit Leicester website, to connect them with multiple tourism suppliers across the City and County and book their hotel accommodation. The Visit Leicester website works with multiple booking platforms to make the customer experience seamless.

Mike Denby, Director of Place Marketing for Visit Leicester said:

“Tourism attracts 30 million visitors to our city and county and contributes 2.7bn to the local economy each year. Our county wide tourism campaigns have seen a significant uplift in traffic to VisitLeicester.info, with visitor figures well over seven figures. Our customers can now book hotel stays directly through our website, allowing us to provide a great customer experience, driving much needed footfall to accommodation providers in the City and County. I am delighted to announce that further work is underway to allow visitors to purchase tickets to attractions and events from VisitLeicester.com and will be available in the coming weeks.”

Sally Coleman, Strategic Tourism Manager for Leicester and Leicestershire said

“Partnering with platforms such as TXGB will benefit both our visitors and our local tourism businesses, providing them with choice whilst reaching national and international markets. It also shortens the online consumer journey, making it easier to arrange a trip all in one place.  TXGB offers the opportunity for those businesses currently unable to offer online bookings on their websites, the chance to become more competitive.  We plan for more venues and experiences to be bookable online through visitleicester.info, supporting a thriving local visitor economy.

Visit Leicester was established to showcase Leicester and Leicestershire as a single visitor destination, taking advantage of its remarkable tourism assets and grow the value of the local visitor economy.