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Café Ventoux is one of the UK’s best known cycling cafés and is at the heart of the cycling community in Leicestershire, as a meeting place, a stop off on long rides, and a place to buy the latest gear too! But it's not just for the two-wheel obsessed, and welcomes visitors from all over!
For them, sustainability isn’t a buzzword; it’s a core part of who they are. Every decision they make is about trying to reduce their carbon footprint. From supporting local suppliers, promoting cycling, and prioritising eco-friendly practices, they aim to be a community hub for change, inspiring customers to make more sustainable choices in their lives.
Alongside the commitment to sustainable transport is a dedication to providing Food For Thought for their customers. Their delicious food is served the year round using local suppliers and fresh produce.
Their eggs come from a local farm dedicated to sustainable practices, ensuring that every meal is ethically sourced and fresh. Similarly, their meat is sourced from trusted local farms, minimizing food miles. And all of their packaging is made from recycled materials whenever possible, just underlining their commitment to reducing their impact on the environment.
As Café Ventoux embraces cycling culture, they encourage customers to choose two wheels over four and have become a major stopping off point for serious and recreational cyclists, not to mention ‘eco-tourists’ who want to spend their hard earned money at a business that shares their values. This has created a loyal customer base who value ethical practices, encouraging repeat visits and positive word-of-mouth. Of course, the stunning views over the Leicestershire countryside also help!
The café also aims to recruit staff from within a three-mile radius, significantly reducing travel time and lowering their environmental impact. This has built a dedicated team who shares the café’s ethos of sustainability, who buy into their values and are deeply connected to the community they serve.
“At Cafe Ventoux, sustainability is integral to our identity. Our commitment to eco-friendly practices resonates with those who value environmental responsibility. We’ve positioned Cafe Ventoux as a leader in the community, driving both financial success and a positive impact on the environment. We’re not just running a café; we’re building a community that prioritises our planet.”
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