Social Media Marketing for Creatives

A two-day workshop for artists and makers who want to
Gain tips and tricks to get the Max from their social media.

Do you want to start selling your art online? To get better
At it but need to know more tricks of the trade?

Why do
hashtags matter? What actually is an algorithm and why should I care? Is AI
going to steal my soul? Probably. But for now, tutor Rosie will teach you how to make social media and brand marketing your
friend. Tutor Rosie will show you how enhancing your online activity will
Actually make you want to create more and try new things rather than want to
Throw your phone at the wall.

No matter what your craft or art discipline(s), if we
Reframe every single element of ‘posting online’ as artistic process
Resistance, learning, political voice or just aesthetic beauty, then why not
give it a go? It could get you some extra income, commissions, new
Opportunities, collaborations or just be a place to digitally archive your
Journey!

Experience Level: Beginner

Week One:

A breakdown of
Different types of content and why they're important

Why your brand
is YOU and how to harness this

Jargon debunked
hashtags, algorithms, WIP’s - what does it all mean?!

How to be a
Star pupil in the metaverse

Building an online
Presence

Selling your
Work

Building your
Strategy (or not worrying if you Don't have or want one)

Photography and
still images online. What, where, when and how!

The emphasis
will be on Instagram and your craft (and crafts you haven’t tried yet!)

Week Two:

Video online.
What, where, when and how!

The emphasis
will be on Instagram, TikTok, CapCut and how to turn the mundane into engaging
Content (you're already great at this by the way, you're an artist!)

Additional information from the tutor

You will need a smart phone with enough storage to take lots
Of pics and short videos, access to the internet and your chosen social media
platforms (I will not be covering Facebook as I’m told by much younger people
It's not worth it!)

You will also need to download an app called CapCut which is
Free video editing software (this app will constantly ask you to pay for the
‘pro’ version, you absolutely do not need to do this!)

You will need lots of physical copies of any of your work.
It doesn’t matter what sort of art you do, we will just need to have some of it
With us so we can take photos and videos!

Please also bring an open mind, if you’re a technophobe then
this course is for you. I’ve had to really train myself to not care what others
think and to try absolutely everything. Social media can be fickle but I’d like
to think I’ve learnt how to tame it.

About the tutor:

Tutor Rosie Johnson is a self-taught artist and illustrator. She
Specialises in modern calligraphy, hand printing, decorative homeware, digital
illustration and graphic design with a sprinkle of glitter! Rosie has been
Teaching for a number of years now and runs her own business making all things
quirky and alternative. She believes everyone has creative talent and loves
Proving herself right in every class she teaches.

Further information:

This two-day workshop starts at 10am and ends at 4pm on Friday 26
June and Friday 3 July 2026.

There’ll be a short break for lunch. Our café will be open or you
Are welcome to bring your own refreshments.

Recommended
for ages 16+. Under 18s must be accompanied by a paying adult at all times.

If the
Course/workshop you'd like to book is sold out, we do operate a waiting list
Simply contact our box office team on / arts-centre@le.Ac.UK and ask to be added to the waiting
list. We’ll then contact you if a place becomes available, with absolutely no
Obligation to accept it if you've made other plans!

Please ensure that you agree to our updated Terms
& Conditions before booking as courses/workshops
Are non-refundable if cancelled within 21 days of the start date for any
Reason.

We aim to
make all our sessions as accessible as possible and carers/PAs are very welcome
just remember to book their free place when you book your session. If you'd
Like to talk to us in advance of booking or attending your sessions to discuss
your access needs, our Box Office team is here to help! Email
Arts-centre@le.Ac.UK, pop in or call, open 7 days a week.

We have four blue badge parking spaces outside Attenborough Arts
Centre, plus double yellow line roadside parking very close to the building for
Blue badge holders for up to three hours if our parking spaces are occupied.

Free parking for all customers is available after
5pm on weekdays and all day at weekends in the University of Leicester car park
next door to Attenborough Arts Centre on Lancaster Road. The closest public car
park for parking at all other times is Victoria Park, 5-10 minutes walk from us
(near De Montfort Hall).